New Delhi, India, June 8: Mobis India Limited, the trusted Global Strategic Partner for Hyundai Genuine Parts & Accessories, has rolled out its nationwide campaign, “Ask for Genuine, Ask for Hyundai Mobis,” to further raise awareness among customers about the importance of choosing genuine automotive parts.
Following the successful execution of the campaign in 2024 and 2025, the initiative has effectively engaged customers and a wide range of stakeholders. It helped create strong awareness regarding the importance of opting for genuine parts. Building on this success in 2026, the latest phase is designed to be more immersive and extensive, with greater emphasis on digital channels, service touchpoints, and the broader automotive ecosystem. The campaign aims to strengthen customer understanding and reinforce the practice of choosing Hyundai Genuine Parts, helping customers make informed decisions during every service and repair interaction.
Customer safety and trust continue to be key priorities for the company. Informed customers are better positioned to make sound decisions and avoid the potential risks linked to counterfeit vehicle parts.
Customers who are aware of the benefits of genuine parts contribute to safer journeys and improved long-term vehicle performance. Hyundai Genuine Parts by Mobis India are engineered according to Hyundai Motor Group standards and specifications and are manufactured to meet original equipment requirements. These parts deliver Safety, Quality, Reliability, Durability, and Guaranteed Fitment for Hyundai vehicles. Through this awareness drive, the company seeks to instill greater confidence in customers when selecting Hyundai Genuine Parts.
Sharing his thoughts on the campaign, Mr. Lee Myeong Jae (Head of After Sales Parts Business Division at Mobis India Limited) stated that the initiative reflects the company’s continued commitment to customer safety, while trust remains a cornerstone of Mobis India’s vision. He further highlighted that the campaign is intended to educate Hyundai vehicle owners about the risks associated with counterfeit parts while reinforcing the long-term benefits of choosing Hyundai Genuine Parts.
He also added that Mobis ensures all genuine parts undergo comprehensive quality testing to provide durability, safety, and exact compatibility with Hyundai vehicles. He encouraged customers to remain attentive and always verify the authenticity of parts to ensure reliable vehicle performance and complete peace of mind.
About Mobis India
Mobis India Limited is a wholly owned subsidiary of Hyundai Mobis Co. Ltd., headquartered in South Korea. The company focuses on autonomous driving, connectivity, and electrification technologies with the goal of becoming a leader in the smart mobility era. Built around three modular automotive components—chassis, cockpit, and front-end systems—Mobis India works to make driving safer and more convenient while also offering service parts solutions that effectively meet customer needs.
Mobis India supplies after-sales parts and accessories through its network of Hyundai Authorized Dealers and authorized distributors across PAN India.
The company’s strength in the after-sales parts business stems from the close integration of its forward and backward supply chain capabilities, vendor network, pan-India dealer and distributor ecosystem, and end customers. Leveraging its global expertise, Mobis India has strengthened its dealer and distributor network into a highly efficient and sustainable system aimed at delivering world-class service quality to Hyundai customers. For further information, please visit www.hyundaimobisin.com.
